Google Ads
Search, Performance Max and YouTube. Keywords in every language you sell in, negatives cleaned weekly and landing pages matched to each ad group.
Paid media · Google, Meta, LinkedIn, TikTok
Paid ads, measured in
qualified leads.
Google Ads, Meta, LinkedIn and TikTok campaigns for businesses selling in the Gulf, Europe, North America and beyond. We connect your CRM so every campaign is judged on leads your sales team accepts. You own the ad accounts, and our fee is flat, never a cut of your spend.
Management from US$820 a month (AED 3,000) · Flat fee · Every account in your name
Cost per qualified leadAll channels · Q3
US$26down from US$58
| Channel | Leads | CPL |
|---|---|---|
| Google Search | 412 | US$22 |
| Meta lead forms | 288 | US$28 |
| TikTok | 96 | US$19 |
| 38 | US$84 |
Return on ad spendNuur Home · Meta
4.8xon US$16k a month
US$3.8M
ad spend managed in 2025 (AED 14M)
−38%
median cost per lead after a 90-day rebuild
4.8x
median ROAS for e-commerce clients
0%
commission taken on your ad spend
Who it's for
For when you need leads this month
Paid media is the fastest channel we run, and the easiest to waste money on. It works best when you know what a customer is worth and can answer a lead within the hour.
Good fit if
- You can spend at least US$2,700 a month on ads
- You know roughly what a new customer is worth
- Your sales team follows up leads the same day
- You want to see every dollar, in accounts you own
Probably not yet if
- Your website doesn't convert yet. Fix that before buying traffic.
- Your total budget is under US$1,350 a month
- Nobody is free to answer leads during the working week
Channel mix
How we'd split US$10,900
An example plan for a property developer selling in Dubai and London (AED 40,000 a month). We review the split every month and move money toward the lowest cost per qualified lead.
Monthly ad budget
US$10,900
Blended cost per qualified lead
US$27
ChannelShareBudgetCost per lead
Google Search & PMax
Catches people already searching for off-plan units
Share45%
BudgetUS$4,900
Cost per leadUS$23
Meta: Facebook & Instagram
Lead forms and WhatsApp ads that build demand
Share30%
BudgetUS$3,250
Cost per leadUS$30
TikTok
Reaches first-time buyers under 35
Share15%
BudgetUS$1,650
Cost per leadUS$20
Targets investors by job title and company
Share10%
BudgetUS$1,100
Cost per leadUS$79
What's included
Where we run your ads
We pick channels to fit your customer. Most clients run two of these four.
Meta: Facebook and Instagram
Lead forms, WhatsApp ads and catalogue campaigns, with the Conversions API connected so the algorithm learns from real sales.
LinkedIn Ads
Targeting by company, job title and seniority in any market. Worth it when a deal is worth more than US$13,600.
TikTok and Snapchat
Short video for under-35 audiences, with creators briefed and filmed in the market you're selling to.
Deliverables
What you get, and how often
Dashboards are live all the time. The written report comes monthly, and we message you the moment something breaks.
- Week 1
Account audit
What's wasting money in your current accounts, with fixes ranked.
- Weeks 1–2
Tracking setup
GA4, Conversions API and CRM integration so leads are counted properly.
- Week 2
Campaign build
Structure, keywords, audiences and ad copy in English, Arabic or whichever language your buyers search in.
- Monthly
Creative
Static, carousel and short video ads, refreshed every four to six weeks.
- Always on
Live dashboard
Spend, leads, cost per lead and revenue by campaign, updated daily.
- Monthly
Monthly review
What worked, what we paused and where next month's budget goes.
Process
The first 90 days
Paid media moves fast. Expect a clear direction by day 30 and steady costs by day 90.
01
Audit and tracking
Conversion tracking gets fixed first. Most accounts we inherit are counting the wrong things.
02
Rebuild
Campaigns restructured around what makes money, in both languages, with clean audiences.
03
Test
New ads and landing pages every fortnight. Budget follows whatever wins.
04
Scale
Once cost per lead holds for a month, we raise budget in 20% steps.
Results
What 90 days usually changes
Medians across 52 ad accounts we took over between 2024 and 2026.
−38%
Cost per qualified lead
2.4x
Qualified leads at the same spend
4.8x
ROAS on e-commerce accounts
31%
Of spend recovered from wasted search terms
“Same budget, twice the booked viewings. And I can finally read the report.”
Our last agency reported clicks. AdAscend linked the ads to our CRM and found 40% of our Google budget going on rental searches, when we only sell. They rebuilt the campaigns in Arabic and English and moved money to Meta lead forms. Cost per viewing fell from US$170 to US$79 (AED 640 to 290).
Cost per booked viewingPalm Key Realty
US$79down from US$170 in February
2.1x
booked viewings, same budget
40%
of spend was on rental searches
US$0
added to the monthly budget
Pricing
US$820 a month to start (AED 3,000)
A flat monthly fee based on how many channels we run, never a percentage of spend. You pay Google, Meta, LinkedIn or TikTok directly.
See all plans and pricingOne channel
Google or Meta, up to US$8,000 monthly spend, creative included
US$820/ mo · AED 3,000
Two channels
Google and Meta, up to US$27,000 spend, CRM integration
US$1,750/ mo · AED 6,500
Full funnel
Three or more channels across several countries, weekly calls
Customquote
FAQ
What owners ask about ads
The first question is usually about budget. The honest answer is below.
How much should we spend on ads?
For most service businesses, US$2,700 to US$8,000 a month is enough to learn what works. We'll suggest a figure from your margins on the first call.
Why a flat fee instead of a percentage?
A percentage pays an agency more when you spend more. A flat fee lets us tell you to spend less when that's the right call.
Can you run ads in Arabic and other languages?
Yes. We write ads in English and Arabic in-house and work with native writers for French, Spanish, German, Portuguese and Hindi. Ads in the buyer's own language usually cost less per click and convert better.
Do we own the ad accounts?
Always. Accounts, pixels and data sit in your name. If you leave, you keep all of it, including the campaign history.
Do you make the creative?
Yes. Static and carousel ads are included. Short video is shot by our crew in Dubai or by creators we brief in your market.
Which countries can you run campaigns in?
Any market Google, Meta, LinkedIn and TikTok serve. Most of our ad clients sell in the Gulf, the UK, Europe or North America, and we write creative for each market instead of translating one set of ads.
Often paired with paid media
All servicesSocial media marketing
Organic content that warms up the audiences your ads retarget.
Explore socialSEO
Search ads show which keywords convert. SEO lets you stop paying for them.
Explore SEOContent writing
A landing page for each campaign, written in both languages.
See content writingFree ad account audit
Find the wasted spend in
your ad accounts.
Give us read-only access to Google Ads or Meta. Within three working days you'll get a list of what's wasting money and what we'd change first. It's free, with no obligation.
- No long-term contracts
- Writers in 7 languages
- Based in Dubai, working worldwide