Multilingual SEO9 min read
Why your Arabic pages rank worse than your English ones
Usually it's three things: machine-translated titles, missing hreflang, and keywords nobody in the Gulf actually types.
Mariam Al Zarooni ·
The AdAscend Journal
Notes from the search results page
What's working in Google, AI answers and paid media, from client accounts in 14 countries. Written by the people running the campaigns, with the numbers left in.
One email a month. Unsubscribe whenever.
AI searchFeatured · 14 min read
We tracked 1,200 Dubai searches in ChatGPT for six months. Here's who got named.
Google still sends most of the traffic. But for questions like "best dentist in JLT", AI answers now name three businesses, and two of them usually aren't the top Google result. We looked at what the named ones had in common.
Rania Haddad
Head of AI Search ·
Latest
Showing 6 of 11
Local SEO7 min read
The Google Business Profile fields most clinics forget to fill in
We audited 86 clinic listings in Dubai, London and Sydney. Most skipped services, attributes and Q&A, which are the parts Google leans on for the map pack.
Mohammed Khan ·
Digital PR8 min read
How a London fintech got into the FT without a launch event
A data story, a two-line pitch and a lot of follow-up. The full pitch is at the bottom, copy it if you like.
Rhea Sharma ·
Paid media11 min read
Meta CPMs in the UAE during Ramadan: two years of our numbers
Costs climb in the last ten days, but conversion rates climb faster for most retail accounts. Here's the week-by-week data.
James Bennett ·
Content6 min read
Long product pages vs short ones: a test with a Saudi retailer
We doubled the copy on 40 product pages and left 40 alone. The long pages won, though not by as much as you'd think.
Mariam Al Zarooni ·
AI search5 min read
Should you bother with llms.txt? A short, honest answer
Probably not yet. Here's the one situation where we'd add it today, and what we're watching before recommending it more widely.
Rania Haddad ·
Most read this year
- How long does SEO take? Timelines from 40 client accountsSEO · 12 min
- SEO pricing in the UAE: what AED 5k, 15k and 40k a month buys youSEO · 10 min
- Is AEO real, or is it SEO with a new name?AI search · 8 min
- Moving from .com to .ae without losing your rankingsTechnical SEO · 9 min
- Gulf Arabic or Modern Standard Arabic? Choosing a voice for your websiteContent · 7 min
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