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Process · How an engagement runs

The first 90 days,
week by week.

“SEO takes time” is true, and it’s also where most agencies stop explaining. Below is what we do in each of the first 13 weeks, and what lands in your inbox at the end of every month.

See a sample monthly report

Our SEO process in four phases

  1. 01

    Audit & discovery

    We crawl your site, benchmark competitors and map where you already appear in Google and AI answers.

  2. 02

    Strategy & roadmap

    A 90-day plan with priorities, owners and the metric each item should move, agreed before any work starts.

  3. 03

    Execution sprints

    Two-week sprints across technical fixes, content, PR and paid media, each one shipped and logged in a shared tracker you can see.

  4. 04

    Monthly review & reporting

    One report, one call: rankings, AI citations, leads and spend, plus exactly what we are doing next month and why it matters.

The first 90 days

Thirteen weeks, in the order we do them

Week 0 is free and happens before you sign anything. From week 1 the clock is running, so the first month goes on the fixes that pay back fastest.

Month 1

Fix and measure

Days 1–30

  1. Week 0

    Free audit and first call

    Send your URL. Within 24 hours you get a technical crawl, keyword and AI-visibility gaps and a check on wasted ad spend, walked through on a 45-minute call.

    • Audit PDF
    • Fixed quote

  2. Week 1

    Kick-off and access

    A 60-minute kick-off. We get into Search Console, GA4, Google Business Profile and your ad accounts, and fix tracking before anything else.

    • Tracking fixed
    • Baseline recorded

  3. Week 2

    Deep audit and benchmarks

    A full crawl, five competitors benchmarked, and your AI-visibility baseline across 40 prompts in each language you sell in.

    • Competitor benchmark
    • AI baseline

  4. Week 3

    Roadmap signed off, sprint 1 starts

    Every item gets an owner, a deadline and the number it should move. You approve it before we touch the site.

    • 90-day roadmap

  5. Week 4

    First monthly review

    Your first report and call. Usually there’s an early win by now: a page ranking again, or a lead that cost less.

    • First report
    • First result

Month 2

Build

Days 31–60

  1. Weeks 5–6

    Sprint 2: pages that sell

    Service and category pages rewritten by native writers in each of your languages, with the structured data AI engines read.

    • Content live
    • Schema

  2. Weeks 7–8

    Sprint 3: authority

    Press releases and pitched stories for trade and local media in your markets, review requests, and links from sites your buyers already trust. Second monthly review at the end.

    • Earned coverage
    • Second report

Month 3

Compound

Days 61–90

  1. Weeks 9–10

    Sprint 4: AI answers

    Comparison pages, answer-first FAQs and citation tracking across ChatGPT, Perplexity and Google AI Overviews.

    • AI citations tracked

  2. Weeks 11–12

    Sprint 5: back the winners

    Budget and content shift to whatever moved the most. What didn’t move gets cut, and we tell you why.

    • Budget reallocated

  3. Week 13

    Quarter review and the next 90 days

    A board-ready summary of the quarter and the next 90-day plan. From here it’s month to month, with 30 days’ notice.

    • Quarter summary
    • Next roadmap

Every month

What you get without asking

The same six things land every month, whichever plan you’re on. Call frequency is the main thing that changes as you move up.

  • Monthly report

    Rankings, AI citations, leads and spend on four pages, in English or Arabic.

  • Live dashboard

    Updated daily. Every lead traced back to the channel and the spend that brought it in.

  • Review call

    60 minutes with your strategist. Monthly on Starter, every two weeks on Growth, weekly on Enterprise. Booked between 7am and 9pm Dubai time.

  • Sprint log

    Every task we shipped, in a shared tracker you can open whenever you like.

  • Next month’s plan

    What we’ll do, why, and the number each item should move. Nothing starts without your sign-off.

  • Content calendar

    Topics, keywords and publish dates for the month ahead, in every language you publish in.

Reporting

One report, four numbers

Rankings, AI citations, leads and spend. Page one of every report is those four numbers against last month and against the baseline from week one. Everything after page one explains them.

See a sample report
Keyword rankingsTop-3 positions
128↑ 41 since January
AI citationsLast 30 days
62%↑ 19 pts vs last quarter
  • ChatGPT71%
  • Perplexity64%
  • AI Overviews52%
Qualified leadsThis month
148↑ 3.1x vs before AdAscend
  • Organic62
  • Paid search41
  • Google Maps27
  • PR & referrals18
Spend and cost per leadThis month
US$34per lead · ↓ 38% since audit
“The monthly review is the only meeting I never skip.”

Patient enquiries doubled and I finally know where each one comes from. Thirty minutes, four numbers, and a plan for next month I can say yes or no to.

Dr. Priya Menon · Owner, Jumeirah Skin Clinic

Who does the work

A senior strategist on every call, specialists behind them

Your strategist leads the account from the audit onwards. Specialists join when their sprint comes up, and pages in French, Spanish, German, Portuguese or Hindi go to native writers on our remote bench.

  • Senior strategist

    Aisha Farooq

    Owns your roadmap and every monthly review

  • Technical SEO

    Omar Saleh

    Crawls, site speed, schema and fixes

  • Arabic content

    Mariam Al Zarooni

    Writes Arabic pages from scratch

  • Paid media

    James Bennett

    Google, Meta, LinkedIn and TikTok

  • Digital PR

    Rhea Sharma

    Media pitches, releases and earned links

Week 0 is free

Start the clock
with a free audit.

Send your URL today and week 0 happens this week: a 24-hour audit, a 45-minute walkthrough, and a fixed quote for the first 90 days in US dollars or AED.

Book a free strategy callSee a sample report
  • No long-term contracts
  • Writers in 7 languages
  • Based in Dubai, working worldwide