Yousef Al Amiri
Founder & Managing Director
Languages: Arabic, English
About · Dubai · Clients in 14 countries
We report what moved, and what didn’t.
AdAscend is a search and growth agency based in Dubai, working worldwide. Twenty-six people in Business Bay, clients in 14 countries, and one rule since 2019: every piece of work ties to a number the client can check.
How it started · 2019
Two clients and a five-minute report
Yousef Al Amiri spent six years running search in-house for property developers and clinics. Every agency report that reached his desk had the same problem: forty pages of rankings and impressions, and not one line on whether the phones rang.
He opened AdAscend at a shared desk in Dubai Media City with two clients and one promise. The owner would get a monthly report they could read in five minutes and act on by lunch.
How it’s going · 2026
Twenty-six people in Business Bay
We moved to Bay Square in 2022. Today we work with clients in 14 countries, across the Gulf, the UK, Europe, North America and Australia. English and Arabic are written in-house, and native writers for French, Spanish, German, Portuguese and Hindi work with us from Europe and India.
In 2024 we set up a separate AI search team, because buyers now ask ChatGPT before they ask Google. The report is still five minutes long.
2019
Founded at a shared desk in Dubai Media City with two clients.
2021
Arabic content team set up. No more translated pages.
2022
Moved to Office 1204, Bay Square, Business Bay.
2024
AI search team starts tracking ChatGPT and Perplexity answers.
2026
26 people in Dubai, native writers in Europe and India, and clients in 14 countries.
“I wanted a report a clinic owner could read in five minutes and act on by lunch. That’s still the brief.”
Every new hire reads the first report we ever sent. It was two pages long, and the client renewed for four years.
US$13M
client revenue we can attribute
4.9 / 5
average client rating
26
people in Dubai, from 11 countries
How we work
Six rules we hire for
Clients hold us to these. So do new hires, usually by week two.
Revenue before rankings
A ranking only goes in the report if it brought in a lead or a sale. Every plan starts from the number your finance team watches.
Say it plainly
No jargon, and no hiding a bad month. If something didn’t work, it’s on page one next to what we’re changing.
Native writers for every language
Arabic and English are written in-house. French, Spanish, German, Portuguese and Hindi go to native writers on our remote bench. Nothing gets run through a translation tool.
Show the work
Every task sits in a tracker you can open. You shouldn’t have to ask what we did this month.
Senior people on every account
The strategist who pitches you runs your monthly call. We cap how many accounts each one carries.
Earn the next month
No long-term contracts. If the numbers stop holding, you can leave on 30 days’ notice, and you should.
The team
The people on your monthly call
Rania Haddad
Head of AI Search
Languages: Arabic, English, French
Omar Saleh
Head of Technical SEO
Languages: Arabic, English
Aisha Farooq
Senior Strategist
Languages: English, Urdu
James Bennett
Paid Media Director
Languages: English
Mariam Al Zarooni
Arabic Content Lead
Languages: Arabic, English
Mohammed Khan
Local SEO Lead
Languages: English, Hindi, Arabic
Rhea Sharma
Digital PR Lead
Languages: English, Hindi
The office
Twelfth floor, Bay Square
Most clients meet us on video, and we take calls from 7am to 9pm Dubai time so most time zones are covered. If you’re in Dubai, come in for the first call. It’s ten minutes’ walk from Business Bay Metro, with visitor parking under the building.
- Address
- Office 1204, Bay Square, Business Bay, Dubai
- Hours
- Mon–Fri · calls 7:00–21:00 GST
- hello@adascend.io
- Phone
- +971 4 000 0000
Meet the team
Talk to the people
who’d do the work.
Your first call is with a senior strategist, not a salesperson. Bring your website and the competitor that keeps beating you.
- No long-term contracts
- Writers in 7 languages
- Based in Dubai, working worldwide